Marketing Strategies for Raising Capital
KoreConX
When a company is looking to raise capital, there are many marketing strategies to get the word out. With any method, the primary goal is to convey what your company does and inform investors about the potential opportunities that their investment will create. Marketing strategies for raising capital are important to all companies and issuers.
Creating a Compelling Opportunity Set
The first step in any marketing strategy is creating a compelling opportunity set, which should position the company as a subject matter expert. A white paper can do it, which should answer all the “whys” for potential investors. It’s important to provide this information clearly and concisely, as potential investors will likely have a lot of questions. This document can serve as a launching pad for further content like blogs or videos. By providing all the relevant information upfront, companies can set themselves apart from the competition and make it more likely that potential investors will take the time ...more
Request for Comment: Crowdfunding Task Database
Posted at 4/8/2023
Dear members of CfPA community,
What you see above is a screenshot from the pre-release draft of our system for entrepreneurs that want to go through the crowdfunding process.
We'd love to hear your feedback on it & the data sheet below, with a list of tasks involved in the Equity Crowdfunding Process. Would you be open to scheduling a time to speak to us and share your thoughts?
We'd love to hear your thoughts about & chat about potentially working together - here's the Calendly link to meet. During the call I'll show you the database. Will gladly hear your thoughts about how to make the tool better.
Best,
Peter
CfPA BoD
CEO & Co-Founder of RaiseWay
...more
CfPA Commuity's thoughts on RaiseWay's Crowdfunding Campaign Management Toolkit
Posted at 3/28/2023
Hi everyone! Together with my co-founder - Josh McSorley - and we are building a tool to make investment crowdfunding easy for businesses raising capital.
In this 3-min Loom Video I cover our task manager view.
What do you think? Thank you so much to everyone who shares their thoughts! In the next videos we can cover:
- AI Campaign Assistant
- Investor Relationship Manager
- Funding Portal Selector
Click here to join the early access waitlist here - alpha version shall be released on April 15th!
I would sincerely appreciate it if you shared this with any business looking to raise capital with crowdfunding on a tight budget.
Thank you,
Co-Founder & CEO of RaiseWay
Member of BoD of CfPA
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PODCAST: How to do Crowdfunding From Regulation A to an OTC Listing
Even though you can raise up to $75 million dollars with a Regulation A (Reg.A) offering, many issuers do not understand the flexibility of the program. For many, the goal is to raise a set amount of money, but going public and getting listed on the capital markets may make a whole lot of sense as well. In this podcast, Mike Brette from Small Cap Equity Advisors goes over all the dos and donts on how to make the whole process work for you and your company.
Crowdfunding sounds easy, but it isn’t the wild west and there are significant rules and regulations you must follow if you want to do Regulation A correctly, eventually leading to a listing on a capital market such as the OTC. As Mr. Brette mentions on the podcast, you don’t want the SEC knocking at your door.
However, the flexibility associated with Reg.A makes it very attractive to use as a vehicle to go public. But how? What are the nuances here? What kind of advertising can you do? What are the only tw...more
Would you like to learn more about safely online investing?
The year of trust and compliance is here and we, at KoreConX, are more than happy to share with you what innovations we bring to the market. We will walk you through topics such as cybersecurity, investing online, and how to be sure you are doing it safely and compliantly inside a regulated environment.
Our CRO, Peter Daneyko, has a lot to share about KoreID - with some surprises coming up, with our communications coordinator, Rafael Gonçalves.
KoreTalkX #18: Passport for online investing
The year of trust and compliance is here and we, at KoreConX, are more than happy to share with you what innovations we bring to the market. We will walk you through topics such as cybersecurity, investing online, and how to be sure you are doing it safely and compliantly inside a regulated environment.
Our CRO, Peter Daneyko, has a lot to share about KoreID - with some surprises coming up, with our communications coordinator, Rafael Gonçalves.
https://www.linkedin.com/video/event/urn:li:ugcPost:7019369734613667840/
...more
Do you understand blockchain?
There is a general understanding that crowdfunding, tokenization, and some other concepts are tightly connected. But do you understand what blockchain is? It is important to understand how it works to help us all understand Online Capital Formation.
Follow our Spotify Channel and welcome aboard.
...more
Online Capital Formation
We do write a lot about the democratization of capital because we believe that everyone should be able to participate and share in the benefits, whether as entrepreneurs, brand advocates, innovators, or investors (both accredited and non-accredited). What we may be missing here is that Regulation CF (RegCF) has matured over the past decade, and it is time to look at it in a more complex way.
For many individuals, the word “crowdfunding” still evokes Kickstarter as a Top of Mind idea. Entrepreneurs that need money to launch a product pitch their ideas online and people can contribute based on a variety of rewards listed on a website. But that is far from being a regulated entity.
RegCF helps companies turn investors into shareholders. Companies and product makers are not selling their stories anymore. They are selling their stock. And that is why we feel the word “crowdfunding” doesn’t encompass the whole idea behind it.
That is why we put together our KorePartners, like Sara Hanks (CEO...more
