This post was originally published on Superpowers for Good by @Devin Thorpe.

In This Episode, I Uncover @Jason Fishman ’s Insight on How to Drive Traffic to Your Reg CF Campaign and Why Social Proof Is Key to Success

Devin: What's your superpower?

Jason: I think it's around getting people excited.

In today’s episode of Superpowers for Good, I had the pleasure of speaking with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), as well as the host of the "Test. Optimize. Scale." podcast. Jason shared invaluable insights into what it takes to market a regulated investment crowdfunding campaign successfully.

One key takeaway from our discussion is how critical it is to drive enough traffic to your campaign page. Jason pointed out that many founders believe that simply launching their offering will magically bring investors to their door. The truth, as he explained, is far from that. "You probably need 50,000 visitors per million dollars raised on a Reg CF," Jason said, emphas...more

Day 1 (10/22: Tues.) : Advocacy Visits & Pre-event Reception

Day 2 (10/23: Wed.) : Conference and Summit  

Venue: Top of the Town (Top Floor 1400 14th Street North, Arlington, VA) 

“One of the most magnificent views in Washington”

We are excited to announce the CfPA Industry Awards Ceremony, which will take place during the CfPA Regulated Investment Crowdfunding Summit on October 23, 2024, in Washington, D.C. This prestigious event will celebrate the brightest minds and most innovative projects in the regulated investment crowdfunding industry.

Join us as we honor excellence across five key award categories:

1. The Rocket Launch Award: From Zero to $4.5 Million (in 180 Days or Less) – Celebrating an explosive Reg CF debut that demonstrates rapid success and momentum.

2. The Cool Innovator Award: Honoring groundbreaking first-of-a-kind (FOAK) or eco-friendly projects that set a new standard for sustainability and a greener planet (Reg CF or Reg A).

3. The Trailblazer Award: Recognizing pioneers in crowdfunding infrastructure development who are paving the way for the future of Reg CF and Reg A.

4. The CfPA Pay it Forward Award: Celebrating a CfPA member or partner who embodies the spirit of generosity and leadershi

Infrastructure development in the United States, particularly in climate tech sectors like wind farms, solar plants, waste-to-energy facilities, or other First of a Kind (FOAK) projects, frequently faces substantial local opposition. This resistance, commonly referred to as "Not In My Backyard" (NIMBY), is driven by concerns over environmental impact, property values, and disruptions to daily life. The resulting delays not only stall project timelines but also threaten the U.S.'s ability to meet crucial climate goals. Slowing the growth of renewable energy projects undermines efforts to reduce carbon emissions and transition to a sustainable energy system.

However, countries like Germany and Denmark have demonstrated an effective solution: community ownership. By allowing local residents to invest directly in infrastructure projects, these nations have transformed NIMBY-driven opposition into widespread support. In the U.S., regulated investment crowdfunding (Reg CF and Reg A) presents...more

As a venue for industry networking, the Crowdfunding Professional Association (CfPA) occasionally highlights the participation or biography of our association members. CfPA membership is designed to be inclusive and open to individuals and organizations sharing a professional interest in the field of Regulated Investment Crowdfunding.

Interview With Paul Lovejoy

CfPA: Can you tell us a little about your background and your interest in the field of regulated investment crowdfunding? 

Paul: I was a defrauded investor in 2008 and became deeply concerned about concentrations of wealth and too-big-to-fail banks. Seeking answers, I volunteered for the Obama campaign in Florida and became enmeshed in politics to try and understand how we got too big to fail banks and a financial crisis. However, by 2016 blame, gridlock and lobbyists eventually drove me out of engaging in politics any further.

While many investors typically feel that debt deals are “lower-risk” than equity deals in investment crowdfunding, I’ve always wondered if that’s really the case. As investors, we have plenty of options for where to put our money — like zero-risk savings accounts at banks currently offering 4.6% or even 5% interest! So, I decided to dig into the data on debt and revenue-share offerings to see if the interest rates are actually compensating investors for the risks they’re taking.

TLDR: to adequately compensate Reg CF investors for risk and opportunity costs, we estimate that the current average debt interest rate should be roughly 11.1% on pre-revenue deals and 10.2% on post-revenue deals. For revenue share notes, the break-even payback mu