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Guerrilla Marketing Is Not Enough for Crowdfunding Anymore

Digital Marketing Experts
Posted at 2/23/2023

That statement is generally true. While guerrilla marketing tactics can be effective in specific contexts, crowdfunding has become a highly competitive and complex landscape. Simply relying on grassroots tactics is unlikely to be enough to ensure success.

Crowdfunding campaigns often require a significant amount of planning, strategic thinking, and resources to generate momentum and reach their funding goals. This can include developing a solid brand and messaging, building a compelling story around the project or product being funded, identifying and engaging with potential backers through various channels (such as social media, email marketing, and influencer outreach), and leveraging data and analytics to optimize campaign performance.

In addition, crowdfunding platforms have become more sophisticated. They offer a range of features and tools to help campaigners succeed, such as campaign management dashboards, built-in analytics, and access to third-party marketing services.

Therefo...more

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How to use Google advertising for our Crowdfunding campaign?

Digital Marketing Experts
Posted at 2/23/2023

Google advertising can be an effective way to reach a large audience quickly. By using Google Ads, you can target specific keywords, demographics, and locations to get potential backers who might be interested in your crowdfunding campaign.

However, using Google Ads can be costly, and it is not a guarantee of success. It’s essential to have a well-planned campaign, high-quality landing pages, and a compelling pitch to ensure a good return on investment.

Before deciding to use Google Ads for your crowdfunding campaign, you should consider your budget, your target audience, and your marketing goals. It may be worth considering other marketing channels, such as social media or influencer marketing, to reach potential backers.

In conclusion, using Google Ads for your crowdfunding campaign can be an effective way to reach a large audience, but it requires careful planning and consideration.

 

  1. Create a Google AdWords account: Sign up for a Google AdWords account if you don’t already ha
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Should I use video Marketing for our Crowdfunding campaign?

Digital Marketing Experts
Posted at 2/23/2023

Video marketing has proven to be an effective tool for crowdfunding campaigns. It allows you to showcase your product or idea in a more engaging and memorable way. Videos also give you the opportunity to connect with potential backers on a more personal level and can help create a sense of community around your campaign.

Some benefits of using video marketing for your crowdfunding campaign are:

  1. Higher engagement: Videos are more likely to be shared and watched than written content. This can help increase the reach of your campaign and attract more backers.
  2. Emotional connection: Videos can help create an emotional connection with your audience, which can be crucial in convincing them to back your campaign.
  3. Better storytelling: Videos allow you to tell a story about your product or idea in a more compelling way than text or images.
  4. Demonstrating your product: If you have a physical product, a video can help demonstrate how it works and showcase its features.
  5. Professionalism: A well-made
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Should I use Influencer Marketing for our Crowdfunding campaign?

Digital Marketing Experts
Posted at 2/23/2023

​Influencer marketing can be an effective way to raise awareness and attract backers for a crowdfunding campaign. Influencers can help spread the word about your campaign to their followers and provide social proof for your product or project. It is essential to carefully select influencers who align with your brand and target audience and to communicate your campaign goals and expectations to them. Additionally, it is essential to have a solid marketing strategy beyond influencer marketing, as it should not be relied on as the sole source of promotion.

Influencer marketing can be a powerful tool to promote your crowdfunding campaign, mainly if you have limited reach or are targeting a niche audience. Influencers can help you reach a broader audience, build credibility, and generate social proof.

When considering influencer marketing for your crowdfunding campaign, here are some things to keep in mind:

  1. Choose the right influencers: Look for influencers who have a genuine interest in y
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Successful digital marketing strategy for a crowdfunding campaign

Digital Marketing Experts
Posted at 2/23/2023

Here are some tips for a successful digital marketing strategy for a crowdfunding campaign:

  1. Define your target audience: Before starting any marketing campaign, it’s essential to know your target audience. Identify the age, location, interests, and preferences of your potential backers. This information will help you tailor your marketing message and channels to resonate with your target audience.
  2. Build a solid online presence: Create a professional website and social media profiles for your crowdfunding campaign. Ensure they are easy to navigate, visually appealing, and have compelling content. Regularly update them with relevant information about your campaign and progress.
  3. Leverage social media: Social media is an excellent platform to reach a broader audience and connect with potential backers. Use social media ads, organic posts, and influencer marketing to promote your campaign. Create engaging content such as videos, images, and infographics that tell your story and showcase th
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Is it time to upset the VC applecart?

Brian Christie Brian Christie
Posted at 2/17/2023

We’re living in the post-FTX crypto era and everything has changed.  Just to showcase that fact, a recent article in TechCrunch cites a class action lawsuit against Sequoia, Paradigm and Thoma Bravo for pumping FTX resulting in retail investors losing money. The lawsuit is being spearheaded by the law firm Robbins Geller Rudman & Dowd of San Diego.

Here’s the article: If Sequoia, Paradigm and Thoma Bravo settle a new lawsuit, it could upend VC; here’s why 

The TechCrunch writer asks “Is such promotion a crime? If it is, the entire industry is guilty of it. VCs see part of their ‘value add’ as helping to extend the brand of the startups they fund. They’ve been ‘talking their book’ since the industry got off the ground many decades ago. With the advent of social media, it only became much more annoying.”

I'm sorry to upset the apple cart for my VC friends, but they should be accountable and bear some responsibility for hyping their crypto portfolio firms and the whole spac...more

Categories: Featured  |  Regulations & Compliance
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Seven Charts that Summarize Investment Crowdfunding in 2022

Sherwood Neiss Sherwood Neiss
Posted at 2/13/2023

Here are seven charts that sum up key findings:

Pitchbook Angel/Seed Deals are Trending Down. Investment Crowdfunding Deals are Trending Up and Hit Record Highs

Pitchbook released the “Q4 Venture Monitor First Look” that breaks down its data. While they show Angel and Seed deals declining in 2022, Investment Crowdfunding saw the most deals funded in history. Also, this trendline continues to show an increase in funded deals. As more issuers find it challenging to access capital in 2023, we expect to see them turn online for capital.

The Valley of Death is Dead Thanks to Investment C

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Categories: Reg CF
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'Crowdfunding Is Only for Crappy Companies That Can't Raise Venture Capital.' Poppycock!

Devin Thorpe Devin Thorpe
Posted at 2/9/2023

Naysayers Suggest Crowdfunding Is Only for the Unwashed and Unworthy. Here's the Truth.  

Disclaimer: I’m not a financial advisor; nothing I write in Superpowers for Good should be considered investment advice. You should seek appropriate counsel before making investment decisions.

I’m sick and tired of hearing this crap. That’s what it is. I’m sorry, but smart people who otherwise spend their days doing intelligent and kind things are still thinking that crowdfunding is for losers. It’s not.

Let me explain this in terms anyone can understand. And please, do me a favor. Share this message with someone you love. Heck, share it with everyone you love.

Regulated investment crowdfunding is not for losers, the unwashed or the unworthy. It’s for every good company out there. It is for every investor.

Does that mean that sometimes a crappy company will raise money via crowdfunding? Yes. But don’t stop reading! Remember, those genius venture capitalists who sometimes lead the chants ...more

Categories: Corporate Social Responsibility  |  Impact Investing
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