OK, You’ve created a successful brand. What’s next? How do you differentiate brand equity with brand value? In this podcast, Howard Lim, the CEO of "How Creative” goes over the steps you need to take and things you need to do to build that all-important equity value so you can grab more market share with “instant recall”, thereby making it easier for your potential customers to remember you. (and think of your company first when they’re ready to make a purchasing decision).

LISTEN TO THE PODCAST ON SPREAKER HERE

You’re at Point A and you want to get to Point B with your business: What do you do? You listen to Howard Lim! As mentioned on a previous podcast, “How Creative” is a disrupter and creator of company’s brands in a variety of different industries, designing companies from the inside out and the outside in. In this podcast, not only will you understand the difference between brand equity and brand value, but you’ll also see why media strategy, consistent touch-points, and the abi...more