The Magic Whale Formula
Magic Whale Formula:
The 3 ingredients for attracting investors to your crowdfunding (ICO/STO) campaign
Below is a redacted and slightly edited and updated version of a memo provided to a client regarding how to attract investors to their business, in mid 2017. For background, they’re a 5 year old private investment firm, whose stock is traded OTC and who invest in startups focused on blockchain tech. To further this model they were exploring additional ways to raise capital, specifically to acquire more startups. Below is a high level framework of what investor “whales” are looking for. This is not investment advice. These are redacted insights into what you should be considering if you’re looking to also engage potential investors in your business enterprise.
If you don’t have time to read it all, I’ll summarize: It still takes money to make money.
Note - all crowdfunding campaigns (regardless of if you call them ICOs / STOs) require a legitimate business model, ta...more
Virtual Currencies are as old as favors.
I owe Jack Shaw a favor. It’s one of those, “This one time in Cambodia...” type of favors. We won’t speak of it beyond perhaps a nod and wink. It’s not written down anywhere; the details of such are so vague as to be almost non existent, while encompassing the known universe. It expires upon death, of the sun; and can be redeemed whenever and by another person who need only walk up to me and say, “Jack Shaw sent me. He says to tell you ________”. And tada, that favor has been redeemed for value.
Jack would call this favor a “marker.” It’s more valuable than your house, the Empire State Building & 100k Bitcoins combined. It can even be redeemed for something even more precious, my time or an opportunity or access to my network. You know, those things that money can’t buy. Well, you can lease my time from time to time.
Favors, markers and promises are humanities’ first virtual currencies.
They’ve gone digital recently, as Jack might redeem his marker via a Wh...more
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