Where do most companies fall short on DIY crowdfunding marketing campaigns?
Lack of a campaign plan to map out the algorithmic path to their goal raise amounts. I've built out a model that I call the "8-Point Plan that I recommend for building out a proper Strategy:
1. Industry Overview
2. Competitor Marketing Audit
3. Target Audience Personas
4. Channels
5. Creative Plan
6. Partnerships
7. Projections
8. Activation Summary
Realistically, issuers need 50k visitors per 1k investments (reflecting a 2% conversion rate) per $1m raised on a Reg CF, based off a $1k avg investment value (following stats/articles on Kingscrowd). It's important to draft our these traffic sources accordingly, and feature as much Social Proof as possible to validate the deal.
Here are links to more info:
Deck
Video Presentation at Equity Crowdfunding Week (full session here)
Lack of a campaign plan to map out the algorithmic path to their goal raise amounts. I've built out a model that I call the "8-Point Plan that I recommend for building out a proper Strategy:
1. Industry Overview
2. Competitor Marketing Audit
3. Target Audience Personas
4. Channels
5. Creative Plan
6. Partnerships
7. Projections
8. Activation Summary
Realistically, issuers need 50k visitors per 1k investments (reflecting a 2% conversion rate) per $1m raised on a Reg CF, based off a $1k avg investment value (following stats/articles on Kingscrowd). It's important to draft our these traffic sources accordingly, and feature as much Social Proof as possible to validate the deal.
Here are links to more info:
Deck
Video Presentation at Equity Crowdfunding Week (full session here)