Your customers are you business' biggest influencers, not "Influencers". 

"Most influencers couldn't get their dog to sit."

Darren Marble, CEO of Crush Capital. 

The great thing about customers is that Customers are Humans and Humans rarely change. Yes, behaviors, expectations and even language adapt and evolve but at the end of the day, Human Customers all want pretty much the same thing, predictability. When you walk into your favorite store, restaurant or barbershop it's your favorite because you know exactly what you're going to get. The food is predictably delicious. The products predictably great or in some instances just predictably "okay" and you know that. You knew that going in hence why you're there. Especially when it comes to comfort foods. Yes, you know they're "bad" for you. But when you're in need of a bit of culinary nostalgia, a particular smell or taste that takes you back in time, to a place where an emotion or memory lives, you beeline straight to that s...more