When a company is looking to raise capital, there are many marketing strategies to get the word out. With any method, the primary goal is to convey what your company does and inform investors about the potential opportunities that their investment will create. Marketing strategies for raising capital are important to all companies and issuers.

Creating a Compelling Opportunity Set

The first step in any marketing strategy is creating a compelling opportunity set, which should position the company as a subject matter expert. A white paper can do it, which should answer all the “whys” for potential investors. It’s important to provide this information clearly and concisely, as potential investors will likely have a lot of questions. This document can serve as a launching pad for further content like blogs or videos. By providing all the relevant information upfront, companies can set themselves apart from the competition and make it more likely that potential investors will take the time ...more